Pittsburgh Steelers fans will have multiple ways to engage with the team throughout the 2026 NFL Draft, taking place in Pittsburgh from April 23–25.
Offerings include interactive exhibits, live programming, retail experiences and exclusive sweepstakes opportunities. At the center of it all will be Steelers Country, the team’s official fan destination.
Steelers Country, part of the NFL Draft Experience — the league’s immersive football theme park – will be a 12,000-square-foot interactive space located in the heart of Pittsburgh’s Point State Park. The destination will celebrate the traditions of Steelers Nation while creating a centralized gathering place for fans to connect, engage and experience draft weekend together, team officials said Wednesday.
“With our deep football roots and central location, we know fans from across the league will flock to Pittsburgh for this year’s draft,” said Dan Rooney, the team’s vice president of strategy. “We also know Steelers Nation will be out in full force, so we wanted to create a dedicated place for our fans — some of the most passionate in all of sports — to gather, celebrate our traditions and enjoy a memorable draft experience together.”
The activation will feature a variety of interactive elements, including:
- A Steelers Nation Unite Bar – A global Steelers-themed bar experience with rotating locations from Steelers bars around the world, offering beverages for purchase.
- An Immersive Fan Cave – A 1970s-inspired Pittsburgh basement, recreating the look and feel of a classic Steelers fan’s home.
- Six Super Bowl Rings Display – Larger-than-life replicas celebrating each of the franchise’s championship victories.
- Entertainment and Shows – Fans can also take part in Steelers Legends and current player Q&As, live draft coverage and daily entertainment on the Steelers Countrystage, including the Steelers Draft Countdown Show on Thursday (7 p.m. to 8 p.m.) and Friday (6 p.m. to 7 p.m.).
- A Terrible Towel Art Piece – A custom installation honoring one of the most iconic symbols in all of sports.
- Yard Games & Photo Opportunities – Interactive games and branded photo moments for fans of all ages.
A formal ribbon cutting for Steelers Country is planned for April 22.
Like the draft itself, Steelers Country is free to attend and will be available during draft hours, which are noon to 10 p.m. on Thursday, April 23, and Friday, April 24, and from 9 a.m. to 6 p.m. Saturday, April 25.
Fans can view all six of the Steelers’ Super Bowl trophies on display directly across from Steelers Country at Point State Park.
Fans planning to attend the draft, including Steelers Country, can register for free entry to the 2026 NFL Draft by downloading the NFL OnePass app or visiting NFL.com/DraftAccess. NFL OnePass provides real-time updates, a full schedule of activities, important Know-Before-You-Go information, and access to exclusive digital content and prizes — including a grand prize trip for two to Super Bowl LXI.
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